Will Reels Surpass TikTok Someday? - Secure Buyer

 TikTok’s one of the biggest competitors Reels was released on 5th August in the wake of growing privacy concerns. Instagram like many other companies was very eager to provide a platform to the users who wanted to quit TikTok and make short videos somewhere else. TikTok’s rise in the last 3-4 years was unprecedented and to expect some other platform to take its place soon is naïve. Adam Mosseri who is the head of Instagram recently conceded that he is not happy with Reels. Although it is growing both in audience and creators, TikTok is way ahead.

Adam is disappointed by the failure of Reels to differentiate itself from its competition. It seemed that he was impressed by some of the innovative creative tools like filters on TikTok. Since there is an acknowledgment of the fact the Reels has so far failed to differentiate itself, it will be interesting to see what changes they come up with in the future. As Adam has mentioned in one of his recent interviews that he would expect that they get better at building more creative and powerful tools. 

Knowing that TikTok is well-ahead of Reels can be helpful as it will probably put the pressure needed to make the desired changes. In 2021, Adam says that the company will look to simplify things on the platform. Most users don’t know the difference between IGTV and the videos posted on Instagram, so it is important to make the app easier to use. 

The coming years will be important for Instagram if it wants Reels to succeed. It won’t be easy to compete with TikTok whose popularity has skyrocketed. It is all set to become the biggest video-sharing social networking platform in this decade. It would be tough to come to close to it. Reels however has a huge advantage. Instagram users are all potential creators and viewers.  So, if the social networking giant makes all the right choices it is likely to surpass TikTok. But that won’t happen in a day. It is going to be a long struggle and new creative tools on the platform will play a key role in determining whether Reels succeeds or not. Will Instagram be able to bring the innovative idea and compete with the other newly born short video sharing platforms? Only time will tell. 

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